In June Pantene released an ad as part of their #ShineStrong campaign about women’s empowerment. In the ad we see a series of women using the word “sorry” in various every day situations that really do not need an apology: speaking up in a meeting, asking for someone’s time, even getting a bit of the blanket in bed. Then the video switches and shows those same situations without the apology. Instead of apologizing, the women simply do the task with confidence, then transitioning into “sorry, not sorry” near the end. It’s jarring to see the two versions of events side by side.