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6 Trendy Alternatives to ModCloth You Must Check out This Spring

Last Friday, Walmart announced in a press release that they had recently acquired trendy online retailer, ModCloth as part of their marketing tactic to take on online giant, Amazon. While ModCloth will remain a stand-alone online merchant, independent designers who currently sell their exclusive collections on ModCloth will gain the chance to expand their reach […]

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Making the Competition Sweat: Chatting with PiperWai’s Co-Founders

Between working that hard deadline to running a 5K, to agonizing over that coveted date with the cutie from work, there’s no denying you’re going to sweat it out — quite literally. While sweating is an effective and healthy biological process that keeps us cool and prevents overheating, it can be a bit of a […]

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10 Fashion Trends for Fall 2016

Fall is the season for turning over a new leaf. The art of revamping aspects of your life for a fresh start is best seen in fall style, when we welcome the colder months with brand new outfits. From classic to unconventional, and soft to the touch fabrics to experimental twists on denim, these ten fashion trends are looks you must consider adding […]

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The Eyeshadow Palette You Need: BECCA x Jaclyn Hill Champagne Collection

Jaclyn Hill might just be one of the most popular YouTube beauty experts out there. With over three million subscribers to her channel, almost anything she endorses becomes an instant classic. Moreover, when she collaborates with cosmetic companies to create her own perfect products, you can expect it to break the internet. When Hill collaborated with […]

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Your Guide to Being A Natural Knockout This Spring

For the beauty aficionado, cosmetic and makeup stores like Sephora or Ulta raise the bar of what it means to indulge in eye candy. From a diverse range of favorites to new products arriving daily that help accentuate our features, it’s no kidding we feel a lot like Alice falling down the rabbit hole in […]

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Skincare Saboteurs: How to Safeguard Your Skin This Season

It’s no secret that sunscreen is an essential must-have in the fight against melanoma, one of the most common skin cancers in the United States affecting 3.5 million each year. But with the hustle of everyday life, we either skimp on application, forget to reapply or forgo it completely. While many of us use broad-spectrum […]

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Makeup Trend: Cushion Compact Foundations

Maybe you’ve seen them at the drugstore or at the department store’s cosmetics counter, little compacts that aren’t powder and aren’t creams but look like they have a sponge inside of them. That sponge? Full of thin, fluid foundation that you press onto skin with an applicator pad. They’ve been popular in Korea for some time […]

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The Significance (and Science) of Wearing Red Lipstick

By now we all know how to master a bold, red lip, but did you know there’s a proven science behind sporting the rich and bright shade? It’s true, ladies. Red lipstick is more than just a pop of instant glamour. It’s a beauty product that’s as much a state of mind as it is a cosmetic accent.

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The Pretty Files: Red Lipstick, A History

According to Taylor Swift, red lips (among other things) never go out of style. As we slip into the rich, bold colors of fall that may feel like the case, but has red lipstick always been the classic that we consider it now? In honor of the change of season we’re taking a look at the […]

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Changing the Face of Back To School

The end of August is just around the corner and with that are changes. The leaves are starting to look a little less green. Nightfall seems to be coming just a little earlier. Mornings have the slightest bit of chill. Schedules are changing as kids go back to school as well, but it’s not just […]

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The Pretty Files: Gallon of Water Challenge

No doubt you have seen those articles on the internet about the amazing effects of drinking a gallon of water a day. Many of them include a before and after photograph of the person writing the article showing an astounding transformation in their appearance. I’ve been fascinated with these articles. Drink a gallon of water […]

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Boutique 1861: French Fashion and Flair for All

Soundly emphasizing Parisian elegance and nestled in Montreal’s utmost cosmopolitan district, Boutique 1861 lets customers travel back in time to the fashionable glamour of yesteryear with dozens of vintage and one-of-a-kind pieces.

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United State of Indiana: Wearing Your State on Your Sleeve

Since its inception in 2011, United State of Indiana has firmly believed in collaboration over competition, personal over perfect, and better over bigger. For an online shop situated in the heart of the Midwest, USI is the dominant artifact displaying state pride and love through their apparel, and working hard as a booming and creative small business.

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The Pretty Files: Bronzer Basics

I get a lot of questions and requests as a professional makeup artist. I’ve mentioned some of them before, but there are requests that keep popping up, at least once a week if not more. Eyeliner is a big one, as is the smoky eye. Lately though, people keep wanting me to help them choose […]

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Spa Noodles: The Ramen Noodle Bath

If you made me sit down and make a list of things I found to be comforting (as opposed to things I’m afraid of because that list was not fun to make,) I’m pretty sure it would be a very normal list. My fleece blanket would be on that list, as would a hot cup […]

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