While many small businesses are driven by fiscal success, one company nestled in Warsaw, Indiana is making all the difference and finding its real purpose in a humane venture aimed at benefiting communities through a socially driven economy. In an attempt to turn away from the idolatry of self-centeredness and orient one’s life by the drive to do the right thing and seek action for a better world, MudLOVE was built on the idea of giving back and aiding in the water crisis.