{Image Credit: Starbucks Newsroom}
With the season getting warmer and the sun staying out longer, spring is getting a whole lot better thanks to Starbucks bringing back its beloved Happy Hour!
In a press release from the Seattle-based company on March 27, Starbucks announced it will be extending Happy Hour beyond Frappuccinos this time around to include deals and offers on select beverages including espresso, iced tea and more.
To top the tradition that first started in 2010, Starbucks says these invitation-only offers are also being extended all the way through the year to give customers more ways and days, to get what they love most from Starbucks.
Officially kicking off on March 29, Happy Hour will take place at participating Starbucks stores in the U.S. and Canada, with customers getting 50 percent off any espresso beverage from 3 p.m. to close, local time with the exclusive invitation. Since Happy Hour events and offers vary, customers will be notified of upcoming activities through the Starbucks mobile app or via email if they have opted to engage with Starbucks digitally.
The extension in Starbucks’ Happy Hour promotion is a way to ensure the company strengthen its digital mark and enable a stronger relationship beyond the Starbucks Rewards program, which currently has a roster of 15 million active users.
“With nearly 100 million customers in our stores every week, we’re looking for more opportunities to engage directly and personally, providing them with special benefits and offers that are meaningful,” said Matt Ryan, executive vice president and chief strategy officer for Starbucks. “This shift in Happy Hour is just one example of how we can further establish, strengthen and develop digital relationships with our customers.”
Earlier this spring, Starbucks announced a brand new lineup of creamy Teavana tea latte beverages that are like a “hug in cup.”
Made with premium whole-leaf micro-ground tea, the “like cashmere” drinks are made with steamed milk, are lightly sweetened, and available in Matcha, Black and Rooibos. If ordered straight off the menu, customers can expect it with steamed whole milk and cane sugar, while customizing it with dairy-free, non-fat, almond milk or lactose-free milk.
Starbucks describes the Matcha as a novel blend from Japan, China and Korea with subtle floral notes and vegetal tastes; Black is a sweet, malty blend from India and Sri Lanka; and Rooibos is a naturally caffeine-free herbal tea with vanilla, and a honey-like aroma with hints of caramel and malt.
In addition to the new micro-ground powders, Starbucks’ main attraction is the debut of its Blossoming Rose Tea that complements the three teas perfectly. Flavored with rose syrup, rhubarb bitters and strawberry, its topping of pink floral crystals epitomizes spring thanks to its naturally flavored rose extract and hibiscus.
While the new blossoming tea lattes are not available in the U.S. quite yet, patrons can enjoy a variety of tea lattes, including the Chai Tea Latte, Matcha Green Tea Latte and London Fog Tea Latte, just to name a few.
The new tea lattes available in participating Canadian and European markets for a limited time.
The Hudsucker 
Leave A Reply [Invalid Emails Will Be Marked As Spam]