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HGTV’s ‘Fixer Upper’ Couple Chip and Joanna Gaines Announce New Collection at Target

Beloved HGTV personalities Chip and Joanna Gaines, the duo behind Magnolia and Fixer Upper announced on Tuesday they are collaborating with Target for a brand new collection.

In a press release from Target, the Gaines will be launching the “Hearth & Hand with Magnolia” collection this November, an exclusive home and lifestyle brand that will reflect a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches.

This partnership will be the first time Magnolia will be working with the mega nationwide retailer to design and create more than 300 products from 99 cents to $130, spanning tabletops, home décor and giftables. Fortunately for those who are big fans of Joanna Gaines’ eye, the collection will be a permanent fixture in Target, refreshing itself season after season as the partnership with last multiple years.

The couple took to their blog on Magnolia Market to share the big news, with Chip Gaines writing the two were thrilled to make themselves at home with Target. He went on to explain that this collection with be something completely different than what Target usually carries, saying that his wife calls the look “modern farmhouse.”

“There’s no other way to say it, this stuff is gorgeous,” Chip wrote. “It has been really fun to watch Jo rock and roll with Target’s top-notch design team.”

Chip adds that the pieces are “functional and beautiful,” working well with what you already own.

{Image Credit: Target Corp.}

“We found that sometimes, just a minor tweak can really help you love the home you are already in,” he said.

Although the couple did not reveal the specific pieces in their collection, fans of their show will know what to expect.

While the couple has their own store in Texas, Chip reveals the main reason they wanted to team up with Target was because it aligned with their own values.

“We have found them to be the gold-standard when it comes to generosity and giving,” he wrote. “This really resonates with us. Jo and I believe that to whom much is given, much is required.”

He adds that as their platform has grown, so has their desire to help communities far beyond Waco, Texas. About a year ago, the TV couple decided to create the Magnolia Foundation to help local communities and families in need all over the country.

To kick off the partnership, Magnolia will work with Target House at St. Jude Children’s Research Hospital to redesign their dining room just in time for the holidays. Target House is a free home away from home, providing long-term housing for St. Jude patients and their families.

Hearth & Hand with Magnolia is set to launch just in time for the holiday season on Nov. 5 in Target stores across the country.

Are you a fan of Chip and Joanna Gaines? What are you expecting to see with this new collection? Share with us in the comments below.


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