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Tania is currently the Founder & Editor-in-Chief of The Hudsucker, and Senior Editor at the Nashville, Tennessee based PopCulture.com. With past writing and editing credits with Womanista, Quietly, the International Women's Media Foundation (IWMF) and NBC Newsvine, she is currently a member of Indianapolis based, Society of Professional Journalists — one of the oldest organizations in the U.S. that promotes and represents journalists. She is an avid Indianapolis Colts, Elvis Presley and baseball fan as well as a lover of pancakes and fine cheeses, film, and music. Tania is a Hoosier at heart with a passionate wanderlust for always traveling and giving back to those in her community. She is currently studying at Ball State University in Muncie, Indiana. Follow Tania on Twitter: @westlifebunny.

‘Buy a Lady a Drink’: Turning Beer into Clean Water

Water Stella 01

For some families in India, it could take 20 trips to collect the amount of water a family in the United States might use in a day. {Image Credit: Buy a Lady a Drink/Water.org/Stella Artois}

Before heading to bed each and every night, I make my way to the kitchen faucet and fill one of those desert-ready tin bottles in case I should ever feel thirsty during my comfortable slumbers. Some nights I take tiny sips, while other nights, I might drink half the bottle. Either way, I have water by my side at all times and though this is a luxury that I am consciously blessed with, it doesn’t have me thinking too much about time in my own life as it literally takes less than a minute to fill up at the convenience of having readily available clean water.

While I can drink water so accessibly and use it in various ways like cooking, cleaning or even watering in-door plants that look like they’re on the verge of dying, there is a staggering 750 million people around the world who lack access to clean water—with this statistic disproportionately affecting women every day.

Take for example, Suman (“Suman’s Journey to the Communal Well”) who spends three hours a day making a journey to a well just so she can collect clean water in her Indian village. At times, she will have to wait two to three hours to collect it and because of the circumstances, may have to fight others in line for it. Unfortunately, the wells can break and while it can take months to repair, the day has to continue and women like Suman take extremely long journeys all in order to find water.

Or Chinta (“Chinta’s Journey through the Monsoon”), who makes six round trips a day, collecting at least 12 vessels for her family but admits to being tired with the collection process. “I will be happier if there is water at home,” she says.

Last month at the 2015 Sundance Film Festival, Water.org in partnership with Belgian beer company, Stella Artois launched their latest campaign ‘Buy a Lady a Drink’, focusing on the long and harrowing treks women around the world make in order to find clean water. In an effort to drive forth awareness on the global water crisis and help provide successful results, the campaign aims to put a stop to these water-collecting journeys, so “women can start new journeys of their own.”

In developing countries like India, Honduras and Ethiopia, women on average spend 200 million hours a day seeking clean water for their families. With water being our real source of living, it’s a true horror to learn of the repercussions women face because they spend so many hours a day at the pump. Many of them are not able to care for their families, seek proper jobs in their communities, tend to their own health, or increase the risk of being attacked by unknown tribes or animals during their travels. Economic opportunities are regularly lost and suffer due to the impacts of such a time-consuming process when acquiring water, as does education.

To help further inform the public of this on-going crisis, Water.org and Stella Artois have been sharing short films on YouTube emphasizing the importance of water, while encouraging viewers to do their part and support the cause by purchasing chalices benefiting women and clean water.

The short films focus on not just life without water, but the many benefits of a life with it. In “Anita’s Life with Water”, Anita shares that a life with the addition of clean water has given her family more time to be together, and credits the simplicity of a tap to changing her life.

Purchase your chalice today from the ‘Buy a Lady a Drink‘ website via Amazon. {Image Credit: Buy a Lady a Drink/Water.org/Stella Artois}

By purchasing a chalice ($12 USD, with all proceeds going to Water.org) and supporting the cause, you will help to provide five years of clean water for one person in the developing world. These chalices, both modern and chic, have been created to highlight the partnership between Stella Artois and Water.org. Modeled and inspired by the cultural heritage of India, Ethiopia, and Honduras, the chalices are prime pieces of art representative of each country. The classy and valuable glassware can hold up to an ounce of beverage and are hand-wash recommended.

On top of that, Stella Artois will donate an extra $6.25 to Water.org for each chalice sold (up to 20,000 chalices). Besides bringing awareness to such a worthy cause, the beer giant has already made a whopping $1.2 million USD donation to Water.org, in hopes to buy plenty of drinks for deserving women bearing the brunt of this daily burden.

“Awareness is as important as fundraising,” said co-founder, Matt Damon in a PR Newswire release. “We want people to understand the issue in all its complexity.”

Visit Buy a Lady a Drink for more information. And keep up with Water.org on Twitter and Facebook; and Stella Artois on Twitter and Facebook.

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  1. ‘Buy a Lady a Drink’: Turning Beer into Clean Water | westlifebunny - March 10, 2015

    […] Continue reading… […]

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