You’ve probably seen a home improvement show on HGTV easily transform rough-hewn wood into something as smooth and soft as baby skin and wondered, “Would that power tool work on my skin?” While the obvious answer is no, that’s only because you need a better tool to help transform your skin. In the similar vein […]

Maybelline’s Lemonade Craze May Be the Eyeshadow Palette of Summer
Spring may have officially arrived only days ago, but the world of makeup is already looking to summer to brighten up our cosmetics collection. Just in time for warmer weather, makeup giant Maybelline might have given us the definitive eyeshadow trend of summer.

6 Diaper Bag Beauty Hacks to Maximize Your Time
After having a baby, a lot changes when it comes to our lifestyles. But one of the biggest changes comes with how we manage our time. For the fashionable mother who enjoys pampering herself from time-to-time, it can hard to give up your beauty routine in order to make time for baby, but it doesn’t […]

NARS Set to Launch Cult-Classic ‘Orgasm’ as Hued Lip Balm This Year
As one of the most popular makeup items today, NARS’ Orgasm blush is a product that has achieved cult status and catapulted the beauty line to prominence. The immaculate flushed coloured-shade of peachy-pink is so universally flattering, that it’s spawned other products within the company’s cosmetic line. And now, minimalist makeup fans will soon have […]

4 Reasons Not to Subscribe to a Beauty Box
Birchbox. Ipsy. Sephora Play. Those are just there of the many beauty subscription boxes you can sign up for. They seem like a great idea on the surface. Spend around $10 each month and a box of deluxe beauty samples is delivered to your door. You get to try a variety of things and it’s […]

3 Easy Ways to Maintain a Fresh Summer Glow All-Year Long
Whether you’re as fair as Snow White or blessed with natural golden skin, the truth is that we all have the potential to be a Bronzed Goddess. It’s a classic makeup trend that will not only be forever in style, but one perfect for that on-the-go look that epitomizes some serious fun, flirty, summer appeal. […]

5 Reasons to Add a Retinol or Retinoid to Your Skincare Routine Right Now
While doctors and dermatologists have known for decades the benefits of retinoids when it comes to treating a variety of skin concerns and conditions not everyone is ready to take the plunge and get medical intervention for their acne or fine lines (or, for some of us, both!) Fortunately, over the counter retinols are available […]

6 Trendy Alternatives to ModCloth You Must Check out This Spring
Last Friday, Walmart announced in a press release that they had recently acquired trendy online retailer, ModCloth as part of their marketing tactic to take on online giant, Amazon. While ModCloth will remain a stand-alone online merchant, independent designers who currently sell their exclusive collections on ModCloth will gain the chance to expand their reach […]

The Eyeshadow Palette You Need: BECCA x Jaclyn Hill Champagne Collection
Jaclyn Hill might just be one of the most popular YouTube beauty experts out there. With over three million subscribers to her channel, almost anything she endorses becomes an instant classic. Moreover, when she collaborates with cosmetic companies to create her own perfect products, you can expect it to break the internet. When Hill collaborated with […]

Your Guide to Being a Natural Knockout This Spring
For the beauty aficionado, cosmetic and makeup stores like Sephora or Ulta raise the bar of what it means to indulge in eye candy. From a diverse range of favorites to new products arriving daily that help accentuate our features, it’s no kidding we feel a lot like Alice falling down the rabbit hole in […]

Skincare Saboteurs: How to Safeguard Your Skin This Season
It’s no secret that sunscreen is an essential must-have in the fight against melanoma, one of the most common skin cancers in the United States affecting 3.5 million each year. But with the hustle of everyday life, we either skimp on application, forget to reapply or forgo it completely. While many of us use broad-spectrum […]

Makeup Trend: Cushion Compact Foundations
Maybe you’ve seen them at the drugstore or at the department store’s cosmetics counter, little compacts that aren’t powder and aren’t creams but look like they have a sponge inside of them. That sponge? Full of thin, fluid foundation that you press onto skin with an applicator pad. They’ve been popular in Korea for some time […]

The Significance (and Science) of Wearing Red Lipstick
By now we all know how to master a bold, red lip, but did you know there’s a proven science behind sporting the rich and bright shade? It’s true, ladies. Red lipstick is more than just a pop of instant glamour. It’s a beauty product that’s as much a state of mind as it is a cosmetic accent.